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Search Engine Optimisation - Leibniz Principles - It is a good thing to proceed in order and to establish propositions (principles). This is the way to gain ground and to progress with certainty.
(Gottfried Leibniz, 1670)
It is a good thing to proceed in order and to establish propositions (principles). This is the way to gain ground and to progress with certainty. ... I hold that the mark of a genuine idea is that its possibility can be proved, either a priori by conceiving its cause or reason, or a posteriori when experience teaches us that it is a fact in nature.

Introduction to the Philosophy of Search Engine Optimization

Search Engine Optimisation - David Hume 'And though the philosopher may live remote from business, the genius of philosophy, if carefully cultivated by several, must gradually diffuse itself throughout the whole society, and bestow a similar correctness on every art and calling'.

(David Hume, Treatise Concerning Human Understanding. 1737) We may observe, in every art or profession, even those which most concern life or action, that a spirit of accuracy, however acquired, carries all of them nearer their perfection, and renders them more subservient to the interests of society. And though the philosopher may live remote from business, the genius of philosophy, if carefully cultivated by several, must gradually diffuse itself throughout the whole society, and bestow a similar correctness on every art and calling. The politician will acquire greater foresight and subtlety, in the subdividing and balancing of power; the lawyer more method and finer principles in his reasoning; and the general public more regularity in their discipline, and more caution in their plans and operations.

 

    

The Importance of Search Engine Optimization (SEO)

It is clear that the Internet (and the major Search Engines - Google, Yahoo, MSN, and AOL) are revolutionizing how we access information, and are having profound consequences for both business and academic organizations. The monopoly on knowledge once held by Universities and Multinational Media Corporations is now being replaced with a more democratic system of knowledge, largely determined by the results which Search Engines display.
And this explains why Search Engine Optimization (SEO) and Web Site Page Design have become critically important to both businesses and academics. With over three billion web pages now on the Internet, it is obvious that a site full of useful knowledge is pointless without Optimization for the Search Engines as it will never be found. Likewise, poorly designed websites simply frustrate people and they quickly move on to another web page.

Search Engine Optimization - The Good and the Bad

Unfortunately Search Engine Optimization has a generally poor reputation. Because search engine 'Spiders' are still relatively primitive, design of websites for search engine optimization has focused more on manipulating the search engine results and website ranking, and largely ignored the people who actually read the websites. This has led to the mass production of millions of 'doorway' pages, generally containing very little unique / useful information, stuffed full of keywords and pretty much identical to many thousands of other websites (and often responsible for masses of very annoying unsolicited emails / spam). This is unfortunate because it obviously taints the reputation of good search engine optimization services that are in fact essential for good website design.
While it is still necessary to repeat keywords throughout your website (sorry), with good knowledge of what 'spiders' require for good website ranking, it is possible to design an attractive website with useful information and services that people will enjoy and most significantly, will still rank well in the search engines and thus be easily found by people searching the web. 

  

 

Philosophy of Website Design and Search Engine Optimization SEO

In one sense philosophy is the combination of Art and Science. This is also particularly applicable to Search Engine Optimization (SEO) and Web Page Design Services. Search Engine Optimization is pure Science, as Search Engines use mathematical algorithms to calculate website page rank and positioning. On the other hand, Web Site Page Design is certainly an Art as people are far more complex and subtle in their judgments than search engines.
Thus the Philosophy of Search Engine Optimization is to design artistic intelligent websites that appeal to people, while also applying the Science of Search Engine Optimization so they rank well on the major Search Engines.

 

General Principles of Website Design

1. Simple and logical to use and thus easy to find information. This website uses eight layers, with menu links to each layer at the top of this page.
2. Fast - by clever use of technology to minimize data rates and to ensure that text downloads first (people are impatient). While you read this introduction the other layers are downloading so there is no waiting when you click on links to other layers.
3. Alive, Dynamic & Interactive - Intelligent use of both Space and Motion. While Digital Video and Flash Movies are not spidered by Search Engines, their judicious use is still important.
4. Honest & True - For both film and literature, if someone loves their work, and has good knowledge, then this quality pervades the work in subtle ways that are impossible to fake.
5. Search Engine Optimization - This requires knowledge of relevant keywords and their sensible use in your website page design. Further, you must understand how the Search Engine 'Spiders' work, what they 'see' and what they like (good relevant unique content) and don't like (Spam). Without good Search Engine Optimization the best aesthetic web design in the world is pointless, as it will never be seen.

 

General Principles of Search Engine Optimization

1. Search Engine Optimization SEO is an Evolutionary Science.
Both Website Design and Search Engine Algorithms are evolving (along with computers and software) thus SEO is an ongoing process. Changes are made to your website founded on certain Principles, the effect of these changes are measured (empiricism) to confirm that the changes achieve the desired results.

Abiding by this method of Science, we will provide the Google and Alexa Page Rank, and Ranking in the major Search Engines over the next few years for this website (this page is part of an evolving Science experiment to confirm that what it is saying is true).

 

 

 

 

 

 

 

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